Let us know how we can help you purchase a new home!

Welcome to So-Cal Direct Lending. We provide expert end to end services for all your mortgage needs. We serve the entire Southern California area with offices in Palm Desert, Rancho Mirage, Indian Wells, Palm Springs, Carlsbad, and San Diego. We are especially glad to welcome borrowers from our partners at Bennion Deville Homes.

Franklin Loan Center the parent company of SoCal Direct Lending has been servicing the Coachella Valley since 1989 as the desert’s premiere independent mortgage banking firm. We offer complete services for all your mortgage needs, from origination to close. Our expert lending professionals can tailor the perfect mortgage to meet your client’s needs. We excel with all types of buyers, from our first-time home buyers, to our experienced investors; SoCal Direct Lending is the lender for you.

Because every individual is unique, we offer a diverse array of solutions to your lending needs, including Conventional, Jumbo, FHA, VA, Private Money, Canadian, and Reverse Mortgages, plus a wide variety of other products based on your needs. We continually add new programs, tools and skills to our platform to ensure every client has access to the widest variety of loan options. Our ability to be agile and adaptable in the constantly changing mortgage banking industry means you have the most proficient loan specialists in the valley focused on your loan.

At SoCal Direct Lending you are not just another loan in our system. Each borrower is guided through the loan process by a knowledgeable and caring mortgage consultant. Our expert in house team of processers, underwriters, docs and funders provides a platform committed to service. SoCal Direct Lending takes care of all aspects of your loan. Your lending team knows you and the specifics of your file. We monitor and guide you through the entire process. All of these things combined give you the first class attention your loan deserves... In short,"We treat your loan as if it were our own"

Franklin Loan Center, So-Cal Direct Lending's Parent Company

44-800 Village Ct.

Palm Desert, CA 92260

T : (760)779-8100     E :